Working for Steel was a rewarding and invaluable experience, given the wealth of knowledge this independent agency (UK Top Ten) has gained over its twenty-five year history. I was able to take ownership of my projects by starting at the ground floor, analysing the client’s requirements, developing the information architecture, wire framing though to finished art, user testing and delivery. I worked closely with front- and back-end developers to ensure the best possible solution was achieved on time and on budget.
Whilst at Steel I worked across a number of large-scale projects for both UK and European markets and was instrumental in numerous new business wins, including a very competitive 10-way pitch between UK and continental-based agencies, which culminated in Steel winning the redesign of Sea France’s global website, seafrance.com. Apart from fulfilling my duties as a Senior Designer, I was also a valued team member across the entire agency and wherever possible took the initiative to improve processes, working environments and creativity agency-wide.
Clients: Lasminute.com, Citibank, Sea France, Perfect Pizza,
Creative Review, Debenhams, AOL, Ladbrokes, NHS, Liberty.